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This document was last updated on December 21, 2019.

Welcome to, the official website of Physical Therapist, Susan Cotta, doing business as Unlimited Potentials. Unlimited Potentials knows your right to privacy is important. This Privacy Policy governs the way the Unlimited Potentials and this website collects, uses, maintains and discloses information collected from users in compliance with California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).  We reserve the right to change this Policy as needed. As a service to our users, we will post the date of the most recent updates to this policy at the top of the page.

As you progress through this document, please note that the following terminology applies to any or all information referenced through this site.  The term “Visitor”, “Guest”, “You” or “Your” refers to you, the person visiting and navigating the pages contained within this website.  The term “Organization”, “Ourselves”, “I”, “We”, and “Us”, refers to Unlimited Potentials.


We collect different types of information on this website to either serve you, a patient or potential patient, or someone in the community seeking information to help understand techniques used by Susan Cotta to support physical health and rehabilitation.  As such, the information that we collect and monitor through our organization seeks to identify ways that we can continue to improve the presence of our organization in the digital market and improve the awareness of our benefits this company provides to the community.

Personal Information typically includes your first and last name, email address, phone number, address, city, state, postal code, age, and company information collected through a form on our website, initiated by your intention to contact or engage in business with us.  Additional digital information about your geographic location or browsing preferences is also identified and tracked as you navigate this website through the use of Cookies (see Non-Personal Information below for more information).

Electronic Financial Information is never collected by this website. All transactions are done in-person, in our office, at the time of service.

Please, Only Adults 18 or Older Submit Information. Our target audience is adults or parents seeking physical therapy for themselves or those legally within their guardianship. While we allow the browsing of the site for informative purposes, we do not encourage the collection of personal data of visitors to this site who are under the age of 18.  Persons under the age of 18 are encouraged to seek the assistance of an adult to complete their inquiry. In accordance with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly collect information from children 13 years of age or younger.  Parents with questions may email the Web Manager at

Non-Personal Information Collected.  We also collect non-personal information about users including their IP address, browser name, the type of device you are using to access the site, the type of operating system you are using as well as the name of your Internet Service Provider.  This information may also include regional information tied to your IP address to identify the geographical use of our site.  This information is solely used to help us identify trends in the performance activity of our website to help us better improve the overall user experience. You may “opt-out” of us accessing this data by “Denying the use of Cookies” when prompted on the bottom of our website, and by making adjustments in the setting of your preferred browser (as indicated below.)


Unlimited Potentials Usage

The personal information collected on this website is used to…

  • Personalize the user experience by using the data collected to understand how our visitors as a group use the information provided on our Site so that we can continue to improve the user experience and growth of awareness of our organization in the community.
  • Connect with us directly to obtain information, request support, or make a donation to support our cause.
  • Communicate with you periodically to provide an update on our services, patient policies, or educate you on the current benefits of varied therapies that contribute to optimal health and wellbeing of the human body. 

Web Browser Cookies
Cookies refer to small files stored in the browsing history records stored by your preferred internet browser (Chrome, Safari, Bing, Yahoo, etc.).  Our website uses Google Analytics, a cookie which transmits website traffic data to Google in the United States.  Google Analytics does not identify an individual user or associate your IP address with any other data held by Google.  We use these reports from Google Analytics to help us enhance the User experience on our website. You can Opt-Out of Google Analytics tracking here:

Additionally, users can set your web browser to refuse cookies in general or to alert you when cookies are being sent. If you do limit cookie usage, it is important to note that some parts of our website may not function properly.

For additional information on managing cookies, please select your browser and follow the link to their instructions on how to manage:

Authorized Users
If you have an account on this site and you log in to this site for access to that account information, a temporary cookie will be used to help remember your login information.  It contains no personal information and is discarded when you close your browser.  If you choose “Remember Me”, your login will be will persist for two weeks.  If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser.  This cookie includes no personal data and simply indicates the post ID of the article you just edited.  It expires after 1 day.

Users that register on our website can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.  You can also request that we erase any data we hold about you.  This does not apply to data we are obliged to keep for administrative, legal or security purposes.

When visitors leave comments on our website we collect the data entered on the form, the User’s IP address and the date/time of the entry. Comment and its metadata are retained indefinitely.  This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

Embedded Content
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content including tracking your interaction with the embedded content if you have an account or are logged in to that website.

Facebook Conversion Tracking Cookies
On occasion, we use a technology called Facebook Conversion Tracking. This allows us to track those visitors who have been referred through a Facebook page, application or advertisement and then contacted us through this website within a 30-day period.

We will share information regarding your visit to our website with Facebook, but this will not include any information specific to your application or other personal information. Facebook will use this information to monitor on our behalf the effectiveness of our advertising and applications.

The information we share with Facebook will only be used in accordance with Facebook’s data use policy Facebook Conversion Tracking may also enable us and our partners to serve ads on and off Facebook.

Emails sent to or from the staff at Unlimited Potentials are distributed through our mail server hosted by GSG Webhosting.  Emails sent in confirmation from form data collected by our website are sent in the same manner.  Information from these conversations is then transferred to and tracked through our online email software, MailChimp.  If a User agrees to be added to our mailing list, they will receive emails distributed by MailChimp that may include news, updates, or promotional messages related to activities hosted by our organization. If at any time the User would like to “unsubscribe” from receiving future emails, they can follow the detailed unsubscribe instructions included at the bottom of each email.  Additionally, the User may submit a request in writing/email to be removed.  Send such requests to

Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to track your computer each time they send you an online advertisement to compile non-personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. Note, this Privacy Policy does not cover the use of cookies by any third-party advertisers.

Google AdSense
Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses “non-personally identifiable information” and never tracks personal information about you, such as your name, email address, physical address, etc. You may opt-out of the use of the DART cookie by visiting the Google ad and content network privacy policy at

Backups of Our Website
To ensure our ability to restore our website in the event of technical failure, cyber-attack or other types of human error or act of God, we do make an archival copy of our website and store it both online and off-line solely for recovery purposes.  If you have submitted information through our web forms, your personal data may be included in these records which can be kept for up to one year then deleted and replaced with newer versions.

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third-parties. While we make every effort to partner with honorable companies; we are unauthorized to control the content or links that appear on these sites and are not responsible for the data privacy practices employed by websites linked to or from our site. In addition, these sites or services, including their content and links, may change frequently. These sites and services may have their own privacy policies and customer service policies as well. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to your own risk or acceptance of that website’s terms and policies.


We take the protection of your data and your digital safety while using this website very seriously.  We have internal policies and controls in place to ensure that your data is retained appropriately and is not accessed except by authorized parties in the proper performance of their responsibilities with our organization. We never resell or distribute your information for financial benefit.


Your data may be retained with us indefinitely.  While we have a standard policy to purge unnecessary data on a yearly basis, in some circumstances, we are obliged to keep information for longer periods of time including administrative, legal or security purposes.


All Users have the right to request that we erase any personal data we hold about you.  You may submit a request in writing/email to Any information associated with the email address you provide will be sent to you.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact our Web Manager at or by contacting us at:

Unlimited Potentials
566 Wilbur Avenue, Suite #5
Swansea, MA 02777
Phone:  508-982-1100